If obscurity is a major marketing challenge of most small businesses, then today, I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It’s a podcasty episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Interview Valet’s Tom Schwab …
If you’re a long-time listener of this podcast, you’ll have heard me rabbit on about getting yourself on other peoples’ podcasts.
There’s so much upside to it … it gets you exposure, it creates noise around your personal and business brands. You might even get some business from it!
That’s why, when Tom Schwab, the owner of Interview Valet … a Michigan-based podcast business employing 35 staff, approached me for an interview, I said “Hell yeah!”
Interview Valet specialises in getting business owners interviews on podcasts. In their own words “they turn listeners into leads and leads into customers by helping you tell your story on relevant podcasts.”
So lean in as we discuss how to avoid marketing obscurity, the power of podcasts as a marketing channel, and the best ways to secure an interview.
Timbo’s Top 3 Attention Grabbers from my chat with Interview Valet’s Tom Schwab …
- I totally agree with Tom that obscurity is many small businesses’ greatest marketing challenge. And one way to fix that is start getting interviewed on podcasts that have the attention of those you’d love as your customers.
- I love how Tom said “exposure brings opportunity”. I’ll build on that by saying being helpful when you get exposure builds even more opportunity. That’s the entire premise of my book The Boomerang Effect.
- I love Tom’s philosophy that you’re just one conversation away from something amazing. So go and get yourself some podcast exposure.
Other interviews about podcasting on The Small Business Marketing Podcast
Last Week’s Episode of The Small Business Big Marketing Podcast
Thanks for tuning in. May your marketing be the best marketing.