Having just spent 8 days schlepping through Queensland’s theme parks, Timbo decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you’re lining up for a 70-minutes for a 22 second ride? (And yes, that’s Timbo circled on the left there!). Plus […]
#41 Marketing Lessons From Queensland’s Theme Parks. Read More »
“Was that the best ever podcast???” asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we’d both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you’ve not listened to episode 39 of Small Business Big Marketing then do so
Driving through a suburban shopping strip the other day I passed this Yogo studio sign, attached to the back of an old Posty bike. Local city councils require you to apply for a permit to place a sandwich board on a footpath. I’m guessing they wouldn’t allow this business to place a sandwich board on
Guerilla Sandwich Board Marketing Read More »
Got a website? Big deal! That’s just the start of the journey to getting found online. You know that, right? The good news is, that there’s a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That’s why we’ve invited back Pete Williams and Dave Jenyns
I love Haul’s gear. Haul make beautiful bags, iPad covers and Macbook cases predominantly out of recycled vinyl billboards. If you’ve been listening to the Podcast for a while, you may recall we interviewed Haul’s owner, Scott Kilmartin back in Episode 14. When I heard Haul had released messenger bags, I bought one almost immediately
Creating an emotional attachment with your brand Read More »
Are you spending money on AdWords and not seeing a return? Google AdWords can be a maze for the uninitiated. I’ve seen many small businesses waste a lot of time and money trying to drive leads and sales via AdWords, but if you follow some simple rules, it can be a highly targeted channel. Here
10 Google Adwords Money Saving Strategies for Small Business Read More »
Planning an above the line advertising campaign for your small business? Before you decide where you’re going to advertise, geographically speaking, take a look at your Website analytics first. With Google Analytics installed on your website you can run a Town/City visitor report (Visitors > Map Overlay) and discover where your visitors are located, finding the highest
Using Google Analytics to Plan Your Advertising Placement Read More »
An open letter to Australia Post Dear Australia Post, Firstly, let me just say, you guys are providing a great service that magically teleports my packages from one corner of this wide brown land to another in a timely and efficient manner. As at the time of this post, it’s the silly season and you’ve
Is Australia Post Suffering an Identity Crisis? Read More »
What…no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they’re our ideas…our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a
#38 Our 7 Top Marketing Initiatives Of 2010 Read More »
Building a database of email subscribers, or “building a list” as it’s know in the Internet marketing world, ain’t easy. There are a few key ingredient that go into building a list (all of which are covered in Module 2 of The SBBM Academy BTW 😉 . But here’s a tip that might help you
How to double your website’s email subscribers Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
