I’ve used a lot of email marketing services over the last couple of years, but recently I’ve been tinkering with MailChimp. I decided to use give a go MailChimp (aff) with a new email list I’d acquired (via the purchase of a website business) as it fit the following criteria: Import a list: ability to […]
When it’s difficult to have a point of difference, try being funny Read More »
The first (of many) Small Business Big Marketing Intensives was on last week…and it was a hands-down success…thanks in no small part to each and every small business owner who was interested in discovering how to get more customers. Those who attended really were amazing…and it made for a very unique experience…one which I’m very
What makes for a highly effective marketing course? Read More »
Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook’s right for our business. Luke is his usual immature self, Tim maintains the
SBBM #30: Secrets to using Facebook as a small business marketing tool Read More »
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young’s Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme…what was his name? In this jam-packed episode Pete explains why
SBBM 29: Why marketing should be at the heart of your business Read More »
Free publicity. Bring that on! And no, it’s not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo … Australia’s #1 site for the micro business
SBBM #28: How to generate free publicity. Read More »
There’s this guy Tristan who’s running 52 marathons in 52 weeks…all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to
SBBM #27: How to Raise Sponsorship. Read More »
Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about
SBBM #26: It’s a listener love-in! Read More »
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the media offers FOC..and not on where the donors are. Identifying that one special day…Movember. Jeans
Let’s make it easier to save the world. Read More »
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the media offers FOC..and not on where the donors are. Identifying that one special day…Movember. Jeans
Let’s make it easier to save the world. Read More »
I use iTunes to organize and play all my music when I’m on my laptop – I also use it to transfer tunes to the plethora of other Apple products I have laying around the house: iPhone, iPad Nano, iPad…But there’s a vital piece missing in the Apple giant’s music publishing puzzle. iTunes doesn’t do
How iTunes Could Sell More Music Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
