Today’s guest did the interview in her pyjamas. Why?
Because she can!
She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her.
And who doesn’t want a bit of that?!
David Christison is responsible for 8 unique viral videos that have a combined viewing time of 164 years.
Enough said! Let’s go and find out how he did it … and why!
Independent Australian production studio, The Woolshed Co. have released the results of a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content. They repeatedly achieved world wide news coverage and gained over 200 million views with a series of fake viral videos without any paid media, promotion or publicity.
8 Fake Viral Videos That Fooled The World Read More »
If you’re keen to learn how to remove yourself from your business and make more money in the process, then you’re going to love this chat with podiatrist, Daniel Gibbs. He even had to cancel a Tuesday morning golf game to do the interview!
Sam Reid is the co-founder of hugely popular cider brand Willie Smiths.
I meet him at the recent Telstra Business Awards in Tasmania. One of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.
Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!
What are they doing that other businesses aren’t? Why all the love?!
So, here’s Sam Reid, co-founder of Willie Smith’s Cider.
325 – Willie Smith’s : A Boutique Cider Brand Punching Way Above Its Marketing Weight Read More »
Starting a conversation with someone you’re meeting for the first time can be tough. It could be a new client, employee or a supplier.
Well, it doesn’t need to be that way.
Here’s 10 ice-breaker questions I love to use to get the conversation started.
My Top 10 Questions To Start An Interesting Conversation Read More »
Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country … Sufferlandria.
Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.
It’s now a multi-million dollar global business.
Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how he did it.
323 – How To Disrupt Any Industry with Dominic Holland from Tow.com.au Read More »
Hey team. Bonus episode today, and a different kind of one at that.
No marketing gold, no business lessons (well maybe a couple), just an inspiring conversation with a couple of homeless friends of Orange Sky Laundry, and a fellow for whom volunteering has enabled him to see his work life in a whole different way.
Get ready to be inspired.
I like to think that the archive of The Small Business Big Marketing Show is full of marketing gold. In fact I know it is, as I continue to receive daily emails from motivated business owners telling me what they’ve learnt, how they’ve implemented the ideas and what impact it’s had on their business. Then,
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
