Yeah, yeah, I know this post isn’t marketing related.
Although it would be easy to argue it is.
If you’re not happy in yourself then it will reflect in the way you grow (or don’t grow) your business.
My great mate Ben sent this to me this morning with the note:
“Good morning champion … My amazing daughter Bella sent this to me this morning. Thought you might like the inspiration today.”
It made my day, and I hope it makes yours.
15 Steps To Happiness … Read More »
What would you do if you were a real estate agent and the government revoked your trademark? Sell the President’s castle, of course! At least, that’s what today’s guest tried to do in what’s shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia’s favourite marketing show.
How do you tell your brand’s story in six seconds or less? Most TV and Web ads are 15-30 seconds, which can seem like an eternity in comparison, but companies across a multitude of verticals are marketing in a brand new way: Vine.
5 Industries Using Vine for Marketing Read More »
From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They’re just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show.
My guest today is David Warne – Founder and owner of Sydney Tall Ships.
We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born … that todays is a multi-million dollar iconic business.
But it wasn’t all plain sailing. (Excuse the pun ;0)
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.
This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration.
Enjoy!
How to use transparency as a marketing strategy. Read More »
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.
If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!
How to write copy that converts. Read More »
One of the greatest joys of business is pricing your products or services.
To think you actually get to set what the dollar value is for what you do and what it is worth. People can find this process hard because they don’t have a system in place to help them or that it’s done so rarely that they end up reinventing the wheel every time.
Here’s my technique to establish the final price of a product.
How to price a product. Read More »
The value of providing world-class customer service in your business is now beyond doubt.
In years past companies would often stick their heads in the sand and hope that a dissatisfied customer would simply disappear…believing that their single voice wasn’t large enough to impact the business as a whole.
That approach never made sense. Read on …
Why Customer Service Is The New Marketing. Read More »
What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.
Retail’s future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show.
Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who’s won way too many business awards for his own good; and on his way to building an empire.
We are talking marketing G O L D , SBBMers! Marketing gold.
The ‘retail is dead’ episode. Plus loads more marketing gold. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
