Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.
Oh yeahhhh…this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy’s a freak…not only has he founded a great
In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells
In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried.
The episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing.
The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing
Ahhhh…the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last
We chat with Scott Kilmartin from Haul about how he’s turning old billboards into highly sought after street wear. Scott shares some of his marketing
Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we
If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and
It’s about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be
David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market…one that he himself would never use in a