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first kiss video

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

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The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. Read More »

Ben Fewtrell Action Coach - business coach

179 – You don’t need a business coach, right?

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Ben Fewtrell emailed me recently saying he’d “…be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned.”

Bring it on, I said!

Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses

PLUS listen in for a ninja marketing tip that we could all benefit from.

179 – You don’t need a business coach, right? Read More »

How to turn a passion into a business.

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Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.

PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!

How to turn a passion into a business. Read More »

content marketing

#125 Content Marketing with Joe Pulizzi.

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Joe Pulizzi is the Founder of the Content Marketing Institute – a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it’s a big wave, team, so hop on it!

PLUS I share an insight I’ve recently gleaned from running my Deep Dive Mastermind. It’s all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy!

#125 Content Marketing with Joe Pulizzi. Read More »

mia freedman

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.

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Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.

Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.

Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it. Read More »