Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.
Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.
Instead, he rolled the dice, and more than doubled their retail footprint.
He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.
This is a story of courage, determination and being true to one’s values.