key person of influence

business sea change

329 – A brave sea change that lead to growing a dream business, with Paul Medeiros of The Source Bulk Foods

Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.

Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.

Instead, he rolled the dice, and more than doubled their retail footprint.

He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.

This is a story of courage, determination and being true to one’s values.

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Karl Schwantes - how to market a retail jewellery store

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”

Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to – if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.

Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.

Let’s do this!

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes Read More »

tracy angwin

How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin.

Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week’s guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around – Payroll! (I’m falling asleep just typing that word…).

PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Membership that much more valuable. Listen in now …

How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin. Read More »

How to use pinterest for marketing

#120 How to use Pinterest to market your business.

“Do we really need another social media channel?!” That was the premise I went in to this interview with.

“Yes we do!”, is my view following this chat … on the proviso that it’s easy to manage and provides a commercial return.

The guy who convinced me is Jason Miles – the co-author of the best-seller Pinterest Power, VP of advancement at Seattle’s Northwest University and co-founder (with is wife) of Liberty Jane Clothing – a six-figure online business successfully selling designs for doll’s clothes.

As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google.

Listen in as he explains exactly how he does it.

#120 How to use Pinterest to market your business. Read More »

key person of influence

#82 How To Become A Key Person Of Influence.

Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry’s inner-circle by becoming one yourself.

#82 How To Become A Key Person Of Influence. Read More »