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pricing

Viral TikTok farmer Jake Wolki

Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623

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Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience! It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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JANENE LISTON THE PRICING LADY

How to price anything with The Pricing Lady Janene Liston | #603

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How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Janene Liston

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How to create recurring business revenue with The Automatic Customer’s John Warrillow | #563

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The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless.  So how do you ensure a steady flow of repeat business? The secret is in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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How to avoid discounting

321 – How to Avoid Discounting with Tas Moulis of QPaint

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It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.

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Lloyd Perry, Big Richard Condoms

#83 Big Richard Condom’s Lloyd Perry Talks Marketing.

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Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….

#83 Big Richard Condom’s Lloyd Perry Talks Marketing. Read More »

pricing

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.

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This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. Read More »