Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience! It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston …
How to price anything with The Pricing Lady Janene Liston | #603 Read More »
The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless. So how do you ensure a steady flow of repeat business? The secret is in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Pogo Physiotherapy’s Brad Beer is quickly becoming known for their new and different approach to pricing and delivery. Focusing on the customer and committed to getting a result… What a novel concept!
It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.
Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….
This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned …
#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. Read More »
Before launching the the Facebook Pages for Business product, I went in search of a digital product delivery system that would allow us to sell protected PDF ebook downloads. The two providers I came across were E-Junkie and DPD (Digital Product Delivery). As with all discerning consumers, I checked out their Pricing pages to see …
Making it easy for people to buy from you with Pricing Tables Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
