pricing

JANENE LISTON THE PRICING LADY

How to price anything with The Pricing Lady Janene Liston | #603

How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Janene Liston …

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How to create recurring business revenue with The Automatic Customer’s John Warrillow | #563

The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless.  So how do you ensure a steady flow of repeat business? The secret is in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Lloyd Perry, Big Richard Condoms

#83 Big Richard Condom’s Lloyd Perry Talks Marketing.

Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….

pricing

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.

This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned …

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Making it easy for people to buy from you with Pricing Tables

Before launching the the Facebook Pages for Business product, I went in search of a digital product delivery system that would allow us to sell protected PDF ebook downloads. The two providers I came across were E-Junkie and DPD (Digital Product Delivery). As with all discerning consumers, I checked out their Pricing pages to see …

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