video marketing

fake viral videos

8 Fake Viral Videos That Fooled The World

Independent Australian production studio, The Woolshed Co. have released the results of a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content. They repeatedly achieved world wide news coverage and gained over 200 million views with a series of fake viral videos without any paid media, promotion or publicity.

brand building the sufferfest

324 – The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen

Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country … Sufferlandria.

Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.

It’s now a multi-million dollar global business.