Interviews

245 – How generous businesses are winning more customers Read More

245 – How generous businesses are winning more customers

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980’s (geez I loved the 80s!), these days it’s businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they’re booming.

So in today’s episode of Australia’s favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy!

244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. Read More

244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.

25 million views on one beautifully simple YouTube video … yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?!

Plus I take you behind the scenes of my show’s new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel.

Let’s go!

243 – A retail marketing case study in which David gives Goliath a real going over! Read More

243 – A retail marketing case study in which David gives Goliath a real going over!

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up Read More

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up

Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.

Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

241 – This physio gets a grip by turning to socks. Yeah, socks! Read More

241 – This physio gets a grip by turning to socks. Yeah, socks!

Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!

In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.

Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).

I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.

Let’s go!

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent Read More

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption.

Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive!

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) Read More

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel’s Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!

238 – How a little black dress lead this fellow to a very big idea. Read More

238 – How a little black dress lead this fellow to a very big idea.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product Read More

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he’s making almost ten times as much giving away his meditations on YouTube!

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he’s making almost ten times as much giving away his meditations on YouTube!

Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube.

I also answer a listener question about DIY SEO, and announce that last week’s guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members.

Let’s do this!

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish Read More

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You’d think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but!

Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time.

I also answer a listener question about generating back-links through guest blogging.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.