Jennifer Sheahan AKA PPC Mom (that’s pay-per-click), hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook’s right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne.
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young’s Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme…what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go!
Free publicity. Bring that on! And no, it’s not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it.
Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo … Australia’s #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast.
There’s this guy Tristan who’s running 52 marathons in 52 weeks…all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that’s not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that’s wanting to fund raise then have your pen and pad at the ready as there’s more marketing nuggets in this episode than ever before.
But we don’t stop there…we’re extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning.
Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing.
6. Get speaking - Here’s the best training course around to get you in the public speaking zone.
7. Network (face-to-face!).
8. Optimise your page titles.
9. Outsource – You can’t do everything.
10. Sort your email signature out.
11. Under promise and over deliver.
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you’ve succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them…beacuse, as always, the magic’s in the action.
Imagine being responsible for designing one of the world’s most famous online branding…and being paid less than five bucks for the privilege! Our guest did exactly that… and she’d do it again tomorrow! Meet, Yiying, the designer of Twitter’s Fail Whale… Yiying was a delight to have on the show where she shares:
The story behind that famous design;
The critical elements to writing that perfect creative brief;
The importance of visual branding;
How much you should pay for a logo;
Her dream to redesign the Google logo…In fact, she’s already done it!
So, grab a cuppa and a note pad… and strap in in for another ripping episode of Small Business Big Marketing.
Off the back of Australia’s #1 Marketing show, I’m very please to share with you The Small Business Big Marketing INTENSIVE – 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia.
Fri, Aug 20 to Sat, Aug 21
This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget.
No BS…no theory…no joking.
If it’s not for you, then please pass on to those you know that will benefit.
For those of you who aren’t familiar with our beguile of of the advertising industry, just read the first chapter of Timbo’s book – Cha Ching. However, we thought we’d get Russel Howcroft, arguably Australia’s “Mr Advertising”, on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis.
Let’s see..Australian Ski team Olympic Coach…turned feature film script writer…turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia’s answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point…wait until you hear the silence! A silence that’s never been heard before on SBBM! So, if one of the major problems in your small business is deciding which 80-hours to work, then Chip may just have the answer you’ve been looking for. Now get comfortable, breathe nice and deeply and …….
Congratulations to the following listeners who left a written review of the show on iTunes and subsequently won Kody Bateman’s book (episode 18) ‘Promptings’. They are:
Chip Richards is a personal, professional and creative coach and speaker, specialising in helping individuals and organisations see new possibilities and strike the balance between high achievement and true fulfillment in work and life. He can be reached at chiprichards@mac.com or +61 405 442 144.
Oh yeahhhh…this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy’s a freak…not only has he founded a great little idea and brought it to life all by himself…he’s managed to get national TV coverage to boot….for F R E E . Who wouldn’t want a bit of that action. Steve’s got lots of other great marketing tips and tricks…all of which require a bit of marketing elbow grease than they do large wads of cash. You’ll also be privy to Lukee’s new marketing term…the PR rabbit burrow….Marketing gold? Or marketing comedy? You decide.
In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.
In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us his motivation behind starting his $50 million per annum business and why the big greeting card companies are worried.
This episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing.
The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was.
We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we’ll catch you then.
Ahhhh…the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton…that’s right Lukeee, Lukeeee, Lukee! He’ going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80’s type cocktail and get ready to have one more part of your marketing demystified.
In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words….why a key word isn’t a key word….plus you’ll hear about an amazing 30-day FREE program that takes you step-by-step through how to make your first dollar online.
BUT, even more importantly, at least in Tim’s eyes (!!) is the launch of A HEALTHY APPROACH TO MARKETING – a five-day marketing and well-being retreat held in Bali in April 2010 and facilitated entirely by Tim. And, as a listener, if you register now (and there’s only 10 spots available) Luke and Tim will produce FREE a 20 minute episode of SMALL BUSINESS BIG MARKETING focussed 100% on solving marketing challenges for your business. This is our Spotlight product and normally costs $497!
We chat with Scott Kilmartin from Haul about how he’s turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how “seeding” upcoming music artists is helping promote the Haul brand to his target audience.
Up for grabs is a Macbook Sleeve – just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you’ll be in the running to win.
Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you’ll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas…allowing her to punch far above her size. You’ll find out how she created some market research that achieved more than 1,000 responses, how she’s positioned her business to dominate a niche plus you’ll be reminded of the importance of social media to any small business’s marketing mix. And yes, this is the episode where Tim actually loses it, giggles uncontrollably…and basically acts like a 10 year old…all in the spirit of building a strong brand!
If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web.
It’s about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that’s more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result…in just 12-months she’s built a business that is the market leader in it’s area. Tune in and hear how she does it.
David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market…one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you’ve ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you should have a personal and business Twitter account. Plus we share some gold if you’re looking to outsource some of the more mundane jobs in your business. So, you ready for some more Marketing goodness?
Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia’s business community, and he has kindly given us 30 minutes of his time to tell us how its done. Personal branding is an often overlooked part of a small business’s marketing mix, but this can all change if you take on board Luke’s sage and simple to implement advice. So, pens at the ready…and play!
We’re also looking to create a product or service that will allow our listeners to work with us on their marketing. We’d love to hear from you as to what form this would take. So, leave a voicemail on Skype at SmallBusinessBigMarketing or email us at questions@smallbusinessbigmarketing.com
Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You’ll also discover what it means to create a ‘tuned-in’ product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado’s book The Connection Generation…and (yes, there’s more) share with you the iPhone apps that make it all worthwhile. So, put your feet up, turn the phone off and get ready for a does of marketing goodness.
Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand…both online and off. Iggy shares with us why it’s so important to be connected in this day and age…and how you can do it simply and easily. And we break the silence on ‘On-Hold’ music once and for all. Whilst completely unrelated to anything Iggy speaks of, we felt it necessary to address this disturbing marketing trend. Oh, and Iggy also has kindly given us 3 signed and personalised books to give away. So…get listening!
Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he’s gone about creating a range of male skincare products called MILK (that’s Klim spelt backwards!) from scratch. You’ll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier!
Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode’s a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert.
We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press.
Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y’ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base.
Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business.
John, founder and owner of Wicked Campers, tells us how he’s used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business.
We'll send you an inspiring marketing idea every week for a year, each one is a whole chapter from Tim's popular marketing book, Cha-Ching! Just fill in your name and email below:
Mel Bridge, owner and founder of 