Interviews

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy Read More

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy

This guy’s a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!

Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales – a small boating business in Melbourne, Australia that’s punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.

Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.

Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!

Let’s do this!

221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht Read More

221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) … so Mavericks Laces was born.

Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing.

Let’s get stuck right into episode 219 of Australia’s #1 marketing show. Go!

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie. Read More

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don’t even know they have a need for. That’s is the challenge faced by today’s guest – Bart Atherinos from Innie – a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)

Plus in this episode I tackle a listener question about what books I’m reading. Let’s get stuck right into episode 220 of Australia’s #1 marketing show. Go!

219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business Read More

219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business

Do you love the idea of flying first class? Business class? Or as today’s guest, Steve Hui (tweet him here) calls it flying flat? Who doesn’t! Now known as the points whisperer, Steve is another cubicle escapee who’s made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world.

Plus I tackle a listener question about a steakhouse that’s showing some disrespect towards vegetarians. Really!!

Let’s do this!

218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;) Read More

218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;)

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let’s do this!

217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg Read More

217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you’re going to love this episode.

My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA – National Online Retailer’s Association.

Plus I tackle a listener question about how to implement the plethora of marketing ideas he’s got from listening in.

Let’s go!

216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney Read More

216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney

From YouTube star to New York barbecue-house owner. That’s the story in a nutshell of today’s guest, Daniel Delaney. Listen in if you’re keen to discover smart restaurant marketing ideas … or how creating helpful marketing on YouTube can open up some amazing opportunities.

215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! Read More

215 – Michelle Bridges talks personal branding, business success and why we should all JFDI!

Michelle Bridges is Australia’s most influential personal trainer and a brand unto herself.

She’s the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she’s the creator of the hugely 12WBT – an online program that has stripped close to 1,300,000 kilograms of its participants.

Join me as Michelle talks about how she didn’t set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff!
Plus a listener shares some great insights he’s leaned from listening to this show, and how he’s now applying them in his business to great effect.

Let’s go!

214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. Read More

214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn.

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world … and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood.

You’ll be amazed at where the idea came from. It’s inspirational stuff.

213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon Read More

213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand.