Interviews

How to Market a Start-Up with Ex-Google Manager, Troy Westley Read More

How to Market a Start-Up with Ex-Google Manager, Troy Westley

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

181 – How to Market to Women with Amanda Stevens. Read More

181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

First Kiss video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. Read More

First Kiss video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

You don’t need a business coach, right? Read More

You don’t need a business coach, right?

Ben Fewtrell emailed me recently saying he’d “…be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned.”

Bring it on, I said!

Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses

PLUS listen in for a ninja marketing tip that we could all benefit from.

How to overcome fear and create the business of your dreams, with cameleer Russell Osborne Read More

How to overcome fear and create the business of your dreams, with cameleer Russell Osborne

What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about “big picture” business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell’s life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today’s episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality.

Son buys Dad’s business. What happens next is amazing. Read More

Son buys Dad’s business. What happens next is amazing.

Is your business just earning you a wage? Do you feel like you’re trapped in a “job”, when you thought you’d be running the business of your dreams? That was how Glenn Walton’s Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it.

Entrepreneur Dale Beaumont on how to take 3 months off each year! Read More

Entrepreneur Dale Beaumont on how to take 3 months off each year!

How would you like to take 3 months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books and founded three separate million-dollar businesses.

Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. Read More

Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer.

Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in!

A $60M business in two-years thanks to a one word domain name. Read More

A $60M business in two-years thanks to a one word domain name.

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.

Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up!

Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media Read More

Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media

Timbo and AG are at it again! In this episode – the 9th instalment of Funny Business – marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business.

Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up …

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