Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went real big from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding
How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston
How to price anything with The Pricing Lady Janene Liston | #603 Read More »
Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … ‘Live and breathe only what you love’. Heard it before? Me too! Thought it was a bit unrealistic? Me too! Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And
NightQuarter’s Michelle Christoe lives and breathes only what she loves | #602 Read More »
In 2013, industrial designer Alfred Boyadgis had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forcite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family. Or a last wish – a task you need carried out before you can rest in peace. Now imagine there’s someone who can take care of all that, who has little respect for the living, but will
Bill Edgar AKA The Coffin Confessor gives the dead their final say | #600 Read More »
If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
How (& why) to take your business global with international lawyer Cynthia Dearin | #599 Read More »
In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Serial entrepreneur Wayne Hamlet’s motto is ‘Never, ever give up’ | #598 Read More »
Today, we meet Dare Jennings, the founder of not one, but two, iconic Australian brands. Mambo. And Deus ex Machina. Drop the mic! It’s a wonderfully Aussie episode 597 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mambo & Deus ex Machina founder Dare Jennings … I’m
John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he had to figure out how to drive traffic to his business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. John shares his secret sauces with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.
How to seriously increase your website’s traffic without paying for ads | #596 Read More »
