What message are you giving to your customers?
I hope it’s better than this!
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SBBM #37: How to self publish a book.
The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It’s time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers … a stay at
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Do you do what you say you’ll do?
I have too many experiences where a business says they’ll do one thing…and then doesn’t. What’s that about?! If you’re going to make it e…..e….Easy, then do so….Don’t make it h…..h…..hard. I bought a washing machine from Clive Peters on Saturday! If you’re all about being on time then be on time. The handyman I
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SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office.
In this jam-packed episode you’ll discover how Google is knocking on Microsoft’s door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it’s revolutionizing the way us small business owners can access our email, calendar and all document types – spreadsheets, documents, slides, forms and drawings.
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Listen up!
I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to send a tweet to Telstra to see if they were listening … They were … Now, I could be cynical and say that receiving this
SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets.
Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That’s exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has
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I’m a sucker for great product packaging.
Apple are the King of this. There’s nothing quite like unwrapping a new Apple product…it’s a true experience for the senses. OK…I’m being a little bit over the top…I know most people don’t think this way. But here’s the thing…packaging up a physical product adds value to the customer experience…and when you do this, you
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SBBM #33: Creating a Customer Experience
Retail is highly competitive, particularly when you’re in the coffee business. Callum from Espresso Elements explains how he’s created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he’s worked and lived all over Australia, the UK and Ireland. As
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SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions
In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What’s the best medium for B2B content? What are appropriate conversion rates for your marketing efforts?
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SBBM #31: How to promote a bricks & mortar business online.
This week we speak with another serial entrepreneur…Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he’s the founder of Melbourne SEO Services and SystemHUB.com…who specialise in getting you to the top of Google. Dave generously shares with us
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