There’s this guy Tristan who’s running 52 marathons in 52 weeks…all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to […]
SBBM #27: How to Raise Sponsorship. Read More »
Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about
SBBM #26: It’s a listener love-in! Read More »
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the media offers FOC..and not on where the donors are. Identifying that one special day…Movember. Jeans
Let’s make it easier to save the world. Read More »
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the media offers FOC..and not on where the donors are. Identifying that one special day…Movember. Jeans
Let’s make it easier to save the world. Read More »
I use iTunes to organize and play all my music when I’m on my laptop – I also use it to transfer tunes to the plethora of other Apple products I have laying around the house: iPhone, iPad Nano, iPad…But there’s a vital piece missing in the Apple giant’s music publishing puzzle. iTunes doesn’t do
How iTunes Could Sell More Music Read More »
I’ve just spent the last two days at a conference full of marketing and advertising types…the types that look after the big brands. And I walked away bored AND inspired. Bored by the fact that they spend soooooo much time navel gazing…measuring this, analysing that. Worrying if social media is or isn’t for their brand.
Bored and inspired. Read More »
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking – Here’s the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource – You can’t do everything. 10. Sort your
SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2) Read More »
“Pick a niche an inch wide and a mile deep.” I love that strategy…I wished I’d invented it (personal note…envy is a sin). Anyway, I can’t help but think there’s a business in creating clever business cards. I mean, just check out some of these. They’re amazing. Not only are they amazing, they’d get held
Come on Designers…who’s up for a niche? Read More »
I saw this mannequin in a shop the other day. Scary, isn’t she? She got me thinking about how we present our business to the world. I remember as a marketing manager of a major retailer I would often get a call from one of my store managers, asking for some marketing ideas. “Sure, I’ll
A gift for your clients Read More »
“Hi Kev, it’s Tim here…your blokes just dropped off a couch at my place. I just want to let you know that they were absolute professionals in every aspect. They did a great job.” “Ah….OK.” Followed by an awkward silence…almost as if he was waiting for the “But…” But there was no “but”…so I awkwardly
Thanks for the thanks Read More »
