Marketing GOLD – What it’s like to work at Google
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185 – Proof that changing who you are can positively impact business growth.
Cactus Skincare’s Ryan Clark wasn’t tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it’s exactly what he did! Listen up …
185 – Proof that changing who you are can positively impact business growth. Read More »
184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.
Australia’s best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships.
Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there’s a little nudity thrown in for good measure ;0)
How do I increase traffic to my website & help generate interest for my business ?
Thanks to Allen Woodman of Side Kick Publications for this great online marketing question. I trust the answer below provided by an online marketing expert at Netregistry brings you closer to getting your online marketing sorted. Great question Allen. There are 4 different strategies you can use to help increase traffic to your website and in turn promote your
How do I increase traffic to my website & help generate interest for my business ? Read More »
7 marketing jolts to shock you in to action.
You know, one of my favourite quotes is:
If you think what you’ve always thought,
you’ll do what you’ve always done.
And if you do what you’ve always done,
you’ll get what you’ve always got.
It’s a stark reminder that as small business owners we need to keep challenging the status quo. To keep on pushing ourselves. To never get complacent.
Unfortunately, I still see far too many business owners stuck in a marketing rut. Rolling out the same old campaigns, trying the same old channels to market, and as a result, getting frustrated and annoyed with the whole marketing thing. Read on for my 7 marketing jolts …
7 marketing jolts to shock you in to action. Read More »
183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.
What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.
182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley
Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.
182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley Read More »
5 Marketing Tips from the Melbourne Comedy Festival
So, I went to the Melbourne Comedy Festival this week with my two boys.
Laugh? It was hilarious. I’ve never laughed so hard in a long time.
I was also pleasantly surprised to come across some great little marketing tips.
Who would have thought?
And that’s what I want to share with you in today’s editorial.
My 5 marketing tips from the funny guys. Read on …
5 Marketing Tips from the Melbourne Comedy Festival Read More »
How do I know what SEO company is going to give me the best value for money?
Thanks to Ben Minutoli for this great online marketing question. I trust the answer below provided by an online marketing expert at Netregistry brings you closer to getting your online marketing sorted! Q: There are heaps of companies on the internet that say they can do SEO. Ranging from Sensis & Netregistry, to smaller advertising agencies to
How do I know what SEO company is going to give me the best value for money? Read More »
181 – How to Market to Women with Amanda Stevens.
Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.
181 – How to Market to Women with Amanda Stevens. Read More »
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