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Dr Snip - Clever Marketing

How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies!

4 Comments / Featured Interviews, Interviews /

Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away ‘the fear’ helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up …

How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies! Read More »

marketing speaker - what is a tribe

Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !

5 Comments / Featured Interviews, Interviews /

It’s funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia’s top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your ‘to do’ list; and some enlightening listener comments. So much to cover … so little time!

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business card ideas - interactive business cards

Ingenious Marketing: Interactive Business Cards

2 Comments / Blog /

Would you call your business card exciting? Unique marketing ideas stand out among the competition, and no marketing strategy is as traditionally mundane as the art of the business card. Remember that immortalized scene in “American Psycho”? Lead character Patrick Bateman compares his plain white business card against his colleagues’ equally boring business cards. They ironically compare texture, embossment and other puzzling qualities. Read on …

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Carmen Sognonvi - marketing strategies

This Brooklyn martial arts school is nailing old school marketing. Big time!

15 Comments / Featured Interviews, Interviews /

Online marketing hasn’t put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today’s guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she’s got a thriving family business, growing a strong list and punching way above her marketing weight!

PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days!

This Brooklyn martial arts school is nailing old school marketing. Big time! Read More »

dave sterling - business recovery after a disaster

A story about business recovery after a disaster.

1 Comment / Featured Interviews, Interviews /

In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business – Tower Motel in Marysville, a lovely, quite hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.

PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who’s made the jump out of corporate and started their won business. Happy days!

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How to turn a passion into a business.

2 Comments / Featured Interviews, Interviews /

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.

PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!

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Daniel Faggella interview - How to create another revenue stream.

How to create another revenue stream in your business.

4 Comments / Featured Interviews, Interviews /

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months!

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how to use cold calling

How to use cold calling to make money.

3 Comments / Featured Interviews, Interviews /

Cold calling freaks many small business owners. But done right, it’s a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?!

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