Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest …. and well!

In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy!

This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! Under his leadership, SolveIT became the 3rd fasting-growing company in Australia with revenue growth of 678%.

Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he’s also a copywriter by trade and owns a copywriting agency in Perth, West Australia.

He’s an interesting fella with a great story to share about how he came to represent Australia in Sudoku PLUS he’s got some great insights in to the importance of copywriting for small business. Enjoy!

The Voice is currently Australia’s most popular TV show … and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year’s success (I also interviewed him during The Voice’s first season), what messages work best and how they’re using social media to seriously engage with their audience.

PLUS I share what’s going on inside the Small Business Big Marketing Forum – there’s plenty! PLUS I tackle a listener question about transcribing each episode, another one about the importance of having a sales funnel and one about how I choose guests for the show.

So much to cover, so little time. Enjoy! (Oh, and tell a friend ;0)

Content marketing is the new marketing black … I think most motivated small business owners are on to this important marketing fact by now. It’s possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they’re standing on and become the thought-leader in their industry.

Great content marketing starts with identifying your editorial mission. “My editorial what?!”, I hear you say.

Great question. That’s why this bonus episode is 100% dedicated to helping you uncover your editorial mission, in order to make your content marketing a breeze. Enjoy!