355 – Stone & Wood’s Jamie Cook on how to sell $60M of beer a year
Stone & Wood’s Jamie Cook talks brand building and building a tribe. I also spend a little bit of time gushing about my favourite beer.
brand experience
350 – Physio Brad Beer is challenging the way his industry charges and markets themselves
Pogo Physiotherapy’s Brad Beer is quickly becoming known for their new and different approach to pricing and delivery. Focusing on the customer and committed to getting a result… What a novel concept!
346 – When a personal obsession becomes your next big business idea, with ice-cream aficionado Scott Kilmartin
Scott Kilmartin loves ice-cream. In fact, he’s on a mission to build Australia’s (maybe the world’s) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she’s Scott’s next big business idea.
339 – Kent and Lime’s Take On Personalisation Maybe Changing The Way We Shop Forever
Kent and Lime are on a mission to change the way we shop and they may well have done it. This week we talk personalisation, facebook ad hacks, referral programs and customer feedback loops with founder Will Rogers.
321 – How to Avoid Discounting with Tas Moulis of QPaint
It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.
318 – Is Race Car Sponsorship a Smart Marketing Strategy?
Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group’s race day.
317 – Should You Sell Your Business and Follow Your Passion?
Have you ever thought to yourself… “Should I sell my business?” Do you have a dream and a bag full of excuses not to chase it? Mortgage, bills to pay? Well this week’s guest had a dream and the reality of a bricks and mortar business and he and his family decided to chase the dream anyway. Since then they’ve created a business they love and are living the dream.
316 – How This Rock and Roller Knocked Back a World Famous Superstar to Stay Authentic In Business
How James Young has developed The Cherry Bar to be part of this country’s Rock and Roll fabric. Listen in as we talk Business authenticity and how success lies in the last 5% of what you do.
315 – A Look Inside Work Club, An Exclusive Co-Working Space Designed To Ignite Collaboration, Creativity & Inspiration
Soren Trampedach of Work Club discusses how he is redefining co-working, serviced offices and business clubs through his unique workspaces that incorporate functional design and story telling. Grab a pen and paper and get ready to be inspired to create something remarkable.
314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company
Ever wondered how those new cold-pressed juice companies make money? Well listen up as these two corporate high flyers left their New York City corporate cubicles to create a beautiful business and brand.
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