Powderfinger’s Jon Coghill talks to host Tim Reid about the business of music. We cover branding, income streams, band dynamics, success, failure, yes men and so much more. It’s only rock ‘n roll but I like it!
Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That’s what today’s guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done.
Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more.
Plus I answer a question from a listener who’s keen to know how to beef up his resume.
Let’s get stuck right into episode 224 of Australia’s #1 marketing show. Go!
At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too.
Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?