instagram Archives - Small Business Big Marketing

Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear’s Ben Leonard | 654

Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear’s Ben Leonard | 654 Read More »

Making $400,000 on Instagram is the least interesting part of Erika Cramer’s amazing business journey | #564

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Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she’s done in business. Intrigued? Excellent … so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Making $400,000 on Instagram is the least interesting part of Erika Cramer’s amazing business journey | #564 Read More »

314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company

2 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Ever wondered how those new cold-pressed juice companies make money? Well listen up as these two corporate high flyers left their New York City corporate cubicles to create a beautiful business and brand.

314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company Read More »

311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof!

5 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

You’ve heard the saying – ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn’t always the case.

311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! Read More »

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire

19 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Foundr Magazine’s Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire Read More »

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.

6 Comments / Featured Interviews, Interviews / Tim

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. Read More »

185 – Proof that changing who you are can positively impact business growth.

23 Comments / Featured Interviews, Interviews / Tim

Cactus Skincare’s Ryan Clark wasn’t tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it’s exactly what he did! Listen up …

185 – Proof that changing who you are can positively impact business growth. Read More »