Kim McCosker 4 Ingredients interview

How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635

Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

bart atherinos innies - How to market a product no-one thinks they need

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don’t even know they have a need for. That’s is the challenge faced by today’s guest – Bart Atherinos from Innie – a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)

Plus in this episode I tackle a listener question about what books I’m reading. Let’s get stuck right into episode 220 of Australia’s #1 marketing show. Go!