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Blamey Saunders

193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears.

9 Comments / Featured Interviews, Interviews /

It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.

193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears. Read More »

business growth

185 – Proof that changing who you are can positively impact business growth.

23 Comments / Featured Interviews, Interviews /

Cactus Skincare’s Ryan Clark wasn’t tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it’s exactly what he did! Listen up …

185 – Proof that changing who you are can positively impact business growth. Read More »

dean ramler milan direct

Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer.

3 Comments / Featured Interviews, Interviews /

Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in!

Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. Read More »

andy sheats health - one word domain name

A $60M business in two-years thanks to a one word domain name.

7 Comments / Featured Interviews, Interviews /

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.

Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up!

A $60M business in two-years thanks to a one word domain name. Read More »

Daniel Faggella interview - How to create another revenue stream.

How to create another revenue stream in your business.

4 Comments / Featured Interviews, Interviews /

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months!

How to create another revenue stream in your business. Read More »

vinomofo

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!

1 Comment / Featured Interviews, Interviews /

This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin.

In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”

Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia’s biggest group buying site last year.

If the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.

#94 VinoMofo – An In Your Face Brand That’s Kicking A**! Read More »