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Lloyd Perry, Big Richard Condoms

#83 Big Richard Condom’s Lloyd Perry Talks Marketing.

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Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….

#83 Big Richard Condom’s Lloyd Perry Talks Marketing. Read More »

small business big marketing

#79 The episode where Lukeee drops some sad news.

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Sadly, Lukeee’s hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it’s been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don’t despair too much – he will be back next week for a final episode, plus he’ll make the odd guest host appearance over the coming weeks, months and years.

Small Business Big Marketing isn’t going anywhere, there’s far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on …

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How Building a Brand Makes it Difficult for Others to Compete with You Online

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Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time again, is the value of having a known brand name when it comes to online marketing. Here’s an example I came across recently while exploring

How Building a Brand Makes it Difficult for Others to Compete with You Online Read More »

LinkedIn for business. linkedin marketing

#74 LinkedIn’s MD On How To Use LinkedIn For Business.

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Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you’re like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you’ll know whether to accept them and what to do with them. It’s all about how to use LinkedIn to build your business.

PLUS we tackle a great listener question about how best to promote a struggling business.

#74 LinkedIn’s MD On How To Use LinkedIn For Business. Read More »

wealth dynamics

#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator.

5 Comments / Featured Interviews, Interviews /

Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy.

#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. Read More »

online marketing

3 Online Marketing Channels Your Local Business Competitors Aren’t Using

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As a small business targeting local customers, you may be guilty of dismissing some online marketing channels. Well, dismiss yee not fair business marketer. There’s never been a better time to try alternative avenues for marketing your small business, particularly online. That’s right, I’m suggesting you try going a bit alternative with your marketing, hippy it

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Marketing for Tradies

#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online.

4 Comments / Featured Interviews, Interviews /

This is this episode of Australia’s most loved small business marketing podcast in which Timbo’s in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing

#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online. Read More »