This guy has found some really effective and simple ways to start and market a new business centred around a digital detox. Tune in to learn how Shacky has used PR, crowd funding and some neat one percenters to make waves in a new industry.
352 – Airbnb Used This Unique Tiny House to Advertise Their Own Business Read More »
Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group’s race day.
318 – Is Race Car Sponsorship a Smart Marketing Strategy? Read More »
Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.
Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund.
306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them Read More »
Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them.
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.
Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)
Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.
Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.
Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic. Let’s do this!
It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.
Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco – completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode…
189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan. Read More »
Now what I’m about to share may fall on deaf ears.
But that’s OK, I need to get it off my chest.
It’s directed at marketing managers and business owners of businesses who use publicity in their marketing strategy. Read on …
How to get free exposure for your business. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
