This guy has found some really effective and simple ways to start and market a new business centred around a digital detox. Tune in to learn how Shacky has used PR, crowd funding and some neat one percenters to make waves in a new industry.
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.
Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)
It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.
In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch.
I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up …