Here’s some B2B sales tips for small business. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went real big from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Today is the day you stop questioning the power of marketing, and discover just how powerful it can be in building a business you love. And it’s all thanks to avid listener Bob N Wheeler who implemented a bucket load of ideas from this podcast and saw a 2,500% increase in monthly turnover in just two years. And if you think that’s interesting, wait until you hear what his business does! It’s a mind-boggling episode 583 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.