Today is the day you stop questioning the power of marketing, and discover just how powerful it can be in building a business you love. And it’s all thanks to avid listener Bob N Wheeler who implemented a bucket load of ideas from this podcast and saw a 2,500% increase in monthly turnover in just two years. And if you think that’s interesting, wait until you hear what his business does! It’s a mind-boggling episode 583 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Rapid Recovery’s Bob Wheeler …
Many moons ago, Bob Wheeler went to a bachelor party a day early with another of the groomsmen. They’d decided to have a quiet night out before the rest of the party arrived.
?Bad idea. That quiet night became an enormous night.
So much so, that at 11:00AM the next day Bob called his casino host and asked to have his flight changed.
He was in such a bad way that all he wanted to do was go home and miss the rest of his mate’s bachelor party. Luckily, his host called a car and had Bob sent to an intraveneous spa, to which Bob rolled up in his PJs!
An hour and a half later Bob was back at the tables, rollin’ the dice, drinking doubles and ready to party.
Bob’s hangover cure worked so well, in 2016, he (along with wife Rachel) decided to open an IV spa in their home town. Called Rapid Recovery, they now own three clinics – two in Texas and one in Louisiana.
Now, a hangover curing business is interesting in itself.
But what’s even more interesting about Bob is his love of what he does, his deep respect for marketing and his obsession with this podcast.
In his own words he says “I listen to every episode twice. First time I just listen, the second time I listen with a notebook in hand and take notes.”
And this is where the rubber hits the road. Bob doesn’t just jot down a bunch of ideas he hears …. He actually implements them. And that, my friend, is where the magic happens.
He very kindly attributes his massive monthly turnover increase ($3,000 to $75,000 a month), 100% to the ideas he’s picked up from this podcast.
I, on the other hand, attribute this 2,500% increase to his ability to implement.
You’ll also find the detailed email Bob sent me describing all the marketing that’s working for him.
Enough from me. Let’s go hear from Rapid Recovery’s Bob N Wheeler, a true marketing action-taker …
Timbo’s Top 3 Attention Grabbers from my chat with Rapid Recovery’s Bob Wheeler …
- It would be remiss of me not to acknowledge my love of Bob’s ability to implement. To take action. Ideas remain ideas if they’re not acted upon. Dare I ask, how many ideas are you sitting on but not making effort to bring them to life?
- I love Bob’s belief that all business owners should have a higher purpose than just making a buck.
- I love, love, love how much thinking Bob’s put into the Rapid Recovery customer experience. I say it time and time again, but this small marketing play can make a big impact when trying to stand out in a crowded market place.
Here’s the episodes & resources that Bob mentioned
StudioHawk for SEO Management – Mention my name of podcast for VIP treatment
Hawk Academy if you want to DIY your SEO – use promo code timbo20 for 20% off
Beverly Hills realtor Peter Lorimer discusses his 6/6/6 approach to staying in contact with those that matter
Google expert Dana Ditomaso on the importance of Google My Business
Steve Simms on the power of hand written communication
Creating a happy business with Dentist Padi Lund
Creating an amazing customer experience with electrician Joshua Nichols
Other interviews with action-takers on The Small Business Marketing Podcast
Interview with St Kilda Boat Sales Darren Finkelstein
Interview with Four Pillars Gin’s Stu McGregor
Interview with Synxbody’s Rachel Ferguson
Last Week’s Episode of The Small Business Big Marketing Podcast
Take your business out of obscurity by being interviewed on relevant podcasts
Thanks for tuning in. May your marketing be the best marketing.