In most customer journeys, there are normally several small interactions people have with a business that leads to them finally converting. I call these micro interactions and if you can get these right, it makes asking for the final sale much easier.
How do you tell your brand’s story in six seconds or less? Most TV and Web ads are 15-30 seconds, which can seem like an eternity in comparison, but companies across a multitude of verticals are marketing in a brand new way: Vine.
One of the greatest joys of business is pricing your products or services.
To think you actually get to set what the dollar value is for what you do and what it is worth. People can find this process hard because they don’t have a system in place to help them or that it’s done so rarely that they end up reinventing the wheel every time.
Here’s my technique to establish the final price of a product.
The value of providing world-class customer service in your business is now beyond doubt.
In years past companies would often stick their heads in the sand and hope that a dissatisfied customer would simply disappear…believing that their single voice wasn’t large enough to impact the business as a whole.
That approach never made sense. Read on …
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It seems most small business owners think that to create highly effective marketing, they need lots of time, money and knowledge.
Well, having lots of those three resources would be nice; but not having them is by no means a deal breaker.
At all!
You see, the marketing world has changed significantly in the past 12-months.
There’s never been a better time to market a small business.
We’re in the hot seat, team!
Let’s knock each of those limiting beliefs on the head.
I get so excited when I see small business owners really crushing it with their marketing. Here’s why.
This is the third and final posts answering all your domain name questions.
In the first post of this three-part series answering domain name questions, my great mates at Netregistry shed light on three key questions small business owners are asking about domain names. Now here’s the next three …
Us small business owners have a lot of questions around domain names. Plus there’s loads of misinformation out there.
So, I thought I’d put stop to that once and for all – so what I did was put a note out via the Small Business Big Marketing’s Facebook and LinkedIn, to find out what the main questions were. The response was fantastic.
I then tapped the font of all domain name knowledge on the shoulder – my show’s sponsor in Netregistry – to shed some light on this important aspect of your online marketing.
I’m pleased to report that most were answered during our chat, and for those that weren’t Shayne kindly recorded an additional exclusive audio which is accessible to all Small Business Big Marketing Forum members. It’s gold!
In the local seaside village where I live there’s two new businesses opening.
And both of them are teasing me to varying degrees.
And I love it!
Timbo here from Australia’s #1 marketing show.
Boy is there plenty of marketing gold floating around the Small Business Big Marketing HQ at present.
Thought it was time to share it round.
Read up as I cover what works on Facebook (it’s a tad rude!), some great news from a recent guest, there’s an invite to a webinar I’m co-hosting with Andrew Griffiths, Netregistry have a 4-hour online marketing workshop coming up and plenty more.
Enjoy!
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
