Today’s guest is a ‘street fighter’ who built a burger franchise with 30 locations, that is now down to six. And guess what? He couldn’t be happier! Strap in for an inspiring story of business resilience, adaption and reinvention. And some very actionable business and marketing tips along the way.
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years – whilst there are many more, it’s the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound.
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you’ll discover a step-by-step process for becoming innovative, why brainstorms don’t work and so much more. This is gold!
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you’re like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you’ll know whether to accept them and what to do with them. It’s all about how to use LinkedIn to build your business.
PLUS we tackle a great listener question about how best to promote a struggling business.
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy.
John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he’s now receiving global media coverage. Global as in like seven countries! This is the story of how he did it.
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it.
We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing.
Another episode of Australia’s #1 Marketing show for your listening pleasure. Enjoy!
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world’s best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it.
PLUS we’ve put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in.
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we’re the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand’em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website.
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.
Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be!
