Listen in as I chat to the bloke who removed bikinis from the world’s most famous beauty pageant – Miss Universe which started the greatest turn around of any territory in the last 25 years.
You’ve heard the saying – ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn’t always the case.
My guest today helps ex-crims get jobs. And in doing so, he’s created a very nice little side business with a passive income – who doesn’t want a bit of that?! Plus in today’s epsidoe I share the three podcasts I’m loving right now. Let’s go!
Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he’s a long time listener of Australia’s number 1 small business marketing show and a forum member… coincidence?
Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center’s that make events and experience.
Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund.
306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them Read More »
Do you want to be seven times more memorable? Listen in to this week’s episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease.
304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote Read More »
There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I’ve chatted with Dan from Thankyou and he’s embarking on his biggest challenge yet. And it requires all of us to chip in.
300 – Thankyou’s Daniel Flynn urgently needs our help Read More »
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.
Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.
Yep, another big epsidoe of your favourite marketing podcast.
In this episode I’m joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting.
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
