Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.
Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.
Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.
Instead, he rolled the dice, and more than doubled their retail footprint.
He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.
This is a story of courage, determination and being true to one’s values.