Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.
What is an Ascending Transaction Model? Find out what it is and how it helps to turn this marketing consultant’s passion into a thriving business.
Whether you’ve employed a digital marketing agency to help you with your reach, or you’re going it alone, there’s no doubt about the power of strong email opt-in conversions.
As you build your business network, it’s important to connect with the right people. The problem is, the right people also happen to be the ones who have the busiest schedules. As a result, phone calls and emails can go unanswered. It’s time to change all that!
Do you think old school, traditional marketing tactics are dead? Think again. Carmen Sognonvi of Urban Martial Arts in Brooklyn talks us through how she uses targeted off line strategies to grow her business.
Quentin Nolan of Liquid Ski Tours is a young man on a mission. At the ripe old age of 31 he’s determined to create the world’s best ski tour company – and right now, he has partnerships with Australia’s two largest airlines and owns 6 hotels in Japan!
329 – A brave sea change that lead to growing a dream business, with Paul Medeiros of The Source Bulk Foods
Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.
Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.
Instead, he rolled the dice, and more than doubled their retail footprint.
He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.
This is a story of courage, determination and being true to one’s values.
328 – How to create a business that doesn’t depend on you with Joyce Ong of the Young Musicians Academy
Today’s guest did the interview in her pyjamas. Why?
Because she can!
She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her.
And who doesn’t want a bit of that?!
David Christison is responsible for 8 unique viral videos that have a combined viewing time of 164 years.
Enough said! Let’s go and find out how he did it … and why!
305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids
Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them.