Your website is a bit like your car, it needs regular serving. Your CMS needs updating, plugins stop working and Google is constantly updating their algorithm. So, add it to your calendar and conduct a website audit every 6 months.
Google has made it official, websites that are secure have a ranking advantage. What’s more, in some web browsers, they display ‘not secure’ for websites not using HTTPs. Long story short, you need to update your website.
Google and your visitors are quickly evaluating the quality of your website based on the content you provide and, with modern SEO, quality content wins over quantity of content! Follow this simply advise and you’ll stay on top.
You need multiple streams of traffic: SEO, AdWords, Facebook, Podcast and more. Most people fail to generate traffic to their website because they focus too few traffic sources. You need multiple traffic sources and quality content to convert your visitors.
Google has updated their algorithm and you need to update your link building strategies accordingly. Gone are the days of cutting corners and gaming the system, in 2018 you need to build quality, helpful backlinks.
GMB is a free service offered by Google to give businesses more exposure online, best of all, it’s free. Claim your listing, optimise it and then build reviews. Do this correctly and you can even beat bigger companies in the search engines due to your business location.
Spam SEO emails are on the rise, yet we all know you can’t get #1 on Google for $99 per month. Good SEO takes time and money and as a result it’s not right for everyone. You need to be smarter than that!