I’m no designer – I leave the making stuff look pretty business to the experts.
In fact, there are days (most) when I don’t know whether to match my sox with my shoes or pants.
There’s too much riding on the design of things.
Sheep stations in some cases.
I mean, imagine buggering up the design of a M&Ms package.
Like, that could never happen, could it? Find out here …1 comment
Would you call your business card exciting? Unique marketing ideas stand out among the competition, and no marketing strategy is as traditionally mundane as the art of the business card. Remember that immortalized scene in “American Psycho”? Lead character Patrick Bateman compares his plain white business card against his colleagues’ equally boring business cards. They ironically compare texture, embossment and other puzzling qualities. Read on …2 comments
It absolutely shocks me that companies are still using paragraphs of unappealing text to explain what they do on their home pages. It seems that marketers still don’t know how long users stay on web pages and that they only have a few seconds to convince their potential customer to look around more. Otherwise their business goes elsewhere.2 comments
Yeah, yeah, I know this post isn’t marketing related.
Although it would be easy to argue it is.
If you’re not happy in yourself then it will reflect in the way you grow (or don’t grow) your business.
My great mate Ben sent this to me this morning with the note:
“Good morning champion … My amazing daughter Bella sent this to me this morning. Thought you might like the inspiration today.”
It made my day, and I hope it makes yours.3 comments
One of the greatest joys of business is pricing your products or services.
To think you actually get to set what the dollar value is for what you do and what it is worth. People can find this process hard because they don’t have a system in place to help them or that it’s done so rarely that they end up reinventing the wheel every time.
Here’s my technique to establish the final price of a product.1 comment
The value of providing world-class customer service in your business is now beyond doubt.
In years past companies would often stick their heads in the sand and hope that a dissatisfied customer would simply disappear…believing that their single voice wasn’t large enough to impact the business as a whole.
That approach never made sense. Read on …No comments
It seems most small business owners think that to create highly effective marketing, they need lots of time, money and knowledge.
Well, having lots of those three resources would be nice; but not having them is by no means a deal breaker.
You see, the marketing world has changed significantly in the past 12-months.
There’s never been a better time to market a small business.
We’re in the hot seat, team!
Let’s knock each of those limiting beliefs on the head.No comments