The PR Rabbit Hole

PR – something that every small business owner needs to embrace with open arms and become good at it. And it’s something that we never stop learning about, that’s for sure, and the whole “raison d’etre” behind Small Business Big Marketing.

Read More

Seeding, Sponsorship and Social Media.

When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.

Read More

What’s in a Name?

Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?

Read More

Six examples of a ‘Product For Prospects’.

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

Read More