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How to setup laser targeted local AdWords campaigns Read More

How to setup laser targeted local AdWords campaigns

A couple of months ago I was helping a friend of mine run locally targeted AdWords campaigns for his events venue. He runs a venue that, among other things, hosts wedding receptions.

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The Importance Of Communication. Read More

The Importance Of Communication.

Sometimes we can all get a little bogged down in so much marketing detail we end up forgetting one of the most basic of all business techniques. Communication!

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Get your balls in the air. Read More

Get your balls in the air.

Marketing balls, that is – what on earth were you thinking about?  But all joking aside, one vital thing that every small business needs is a multitude of initiatives all

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Ron’s very special rant … Read More

Ron’s very special rant …

Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He

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Developing Your Elevator Pitch Read More

Developing Your Elevator Pitch

The elevator pitch!  A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down

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Getting into the mindset of your customers Read More

Getting into the mindset of your customers

It goes without saying that you need to know your business inside out.  You need to be an expert on your product – whatever that may be – and be

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The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool. Read More

The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.

One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your

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Logos, marketing & stirring up the mix. Read More

Logos, marketing & stirring up the mix.

Logos – they’re a crucial part of your marketing strategy, aren’t they?  Err, actually – if you truly believe that then you really ought to take a step back and

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Trust your instinct when identifying your target. Read More

Trust your instinct when identifying your target.

Marketing!  When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong.  But – and this is

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Billboard Advertising and Readability – Size Does Matter Read More

Billboard Advertising and Readability – Size Does Matter

A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds

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