I was just tagged in a Facebook post (see below) by an old mate in Kylie Bartlett (thanks KB ;), and was about to leave a comment when I thought, hell, those bad boy questions are much more deserved of a blog post. Here’s what was posted on Facebook:
“Podcasts are curious items. Free ones in particular. How do they make people money? do they care about money? Why do people do them? Why do people purposely download what equates to talk radio? Savvy friends this one is for you.”
Read on for my passionate response ;0)
I’ve come across my fare share of Facebook Ad doubters and I confess that once upon a time I was one of them, but I’m here to encourage you to
I awoke this morning feeling a little sad.
Jack, my oldest boy, turns 18 today.
Where on earth did those years go?!
He’s also on this last term break before exams. So it’s head down and bum up.
His English teacher set him the challenge of writing one practice essay a day for the 14-days of the break.
To make it easier (and more enjoyable for him) I agreed that we’d both sit down for an hour each day and write. Jack would write an essay, I’d write a blog post.
So the 14-day blog post challenge began. And, five posts in, it’s going beautifully.
Beyond spending quality (albeit silent) time with my now mature son (!), there’s been so much upside already to blogging regularly.
I got up at 4.24AM this morning.
I had to get to the MCG to get a seat to watch my beloved Aussie Rule’s team Hawthorn (Hawks) play in the Grand Final.
Whilst they’d finished on top of the Home and Away series, and had won the 2013 Grand Final, the critics had written them off.
“They can’t do it!” the majority hollered, backed up with a myriad of reasons (some plausible, others ridiculous).
Personally, whilst I love the Hawks, I too was a little nervous and started to believe the rhetoric.
Well, we won. By a record margin. Against a superstar team in the Sydney Swans.
But how was this possible?
And what can us motivated business owners learn from such an amazing victory?
Today I delivered my 57th keynote address for the year.
I had an audience of 150(ish) motivated business owners hungry to grow their business through some smart marketing ideas.
The particular keynote I shared went for 50-minutes – and I allowed 10-minutes for questions at the end.
Upon asking for questions, there was the usual silence, followed by the first brave individual putting up their hand.
More awkward silence as the microphone runner makes their way over.
Then comes the question.
I was having a good old laugh with the kids last night watching Modern Family. It scares me how much of Phil Dunphy I see in myself (don’t tell anyone ;0) Then a news break came on. It was shocking. Literally shocking. No need for specifics, suffice to say it was bad news after bad news. As a father, I felt not only for my kids, but for the world’s population in general.
However, instead of dwelling on what is, it got me thinking about how we can protect ourselves from the negativity and make our world a slightly better place. So here’s five ideas to point you in the right direction.
I started creating truly helpful content five years ago when I launched The Small Business Big Marketing Show.
At the time, I didn’t give much though to the problem of running out of content.
Afterall, there’s was no shortage of marketing questions business owners had.
And there was no shortage of business owners using marketing to successfully grow their business.
And in fact, I still don’t give much thought to this problem.
However, and it’s a big however, many business owners considering a helpful content marketing strategy seem to have big concerns about running out of things to say.
So, if the concern is there, then let me address it.
It was the biggest keynote I’d delivered all year.
An audience of 550 hungry business owners in Crown’s Palladium Ballroom – one of Melbourne’s most prestigious conference venues.
They’d come to hear me share my marketing wisdom to help grow their business. And I wanted to leave them feeling inspired and motivated to do great things.
I’d arrived two-hours early to do my set-up, to ensure everything was working as it should. But, with 30-seconds to go, as the emcee introduced me, my slides weren’t projecting – the technology had failed. And I was about to as well, or was I?
I love beautifully designed marketing materials.
Whether it be a logo, brochure, stationary, car wrap, uniform, website or banner.
Great design makes the business owner proud, and rewards the recipient.
To get to that place though, you need a great designer. And that can be a challenge.
I’ve had the same designer for 7-years – Nikola’s amazing.
I’ll tell you where I found him shortly, but first, here’s 5 traits I demand of him on each and every job.
I left the corporate world seven years to start a marketing consultancy.
Like the world needed another marketing consultant!
Two years in I decided I needed something that completely separated me from the pack.
A point-of-difference. A unique selling proposition.
A marketing play that positioned me as the go to guy in my industry.
So I started a …