Featured Interviews Archives - Page 53 of 60 - Small Business Big Marketing

#103 How to make money and do a world of good.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat – a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat’s tagline suggests – Streat stops homelessness the delicious way.

Whether you’re looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you’re going to love hearing what Rebecca has to share.

This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up!

#103 How to make money and do a world of good. Read More »

#102 – It’s time for Funny Business with Timbo & Andrew Griffiths.

In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we:

– Share a Modern Family moment we both had in an upmarket pet shop recently.
– Cogitate over a first world marketing problem Timbo had in a 5-star hotel.
– Discuss the importance of backing yourself.
– Pose the question Is it enough to meet your customers’ expectations?
– And share some of our biggest business mistakes.

PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation … and discover how my Online Marketing Communications Masterclass also helped him overcome it.

#102 – It’s time for Funny Business with Timbo & Andrew Griffiths. Read More »

#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!

6 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work.

The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012).

This is a great story about one guy’s decision to follow his passion. And it’s paid off big time.

PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget.

#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! Read More »

#100 Anthill’s James Tuckerman – How he conquered the web (on $900!).

21 Comments / Featured Interviews, Interviews / Tim

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!

Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well!

What few people know is that James made this digital transition on a budget of just $900.

Listen up and discover how he did it …

#100 Anthill’s James Tuckerman – How he conquered the web (on $900!). Read More »

#99 How To Get Millions Of Dollars Of Free Exposure.

4 Comments / Featured Interviews, Interviews / Tim

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia’s (and the world’s) largest sporting events.

His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing).

Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman’s run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups!

Whilst they’ve got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually.

Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy!

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#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo!

7 Comments / Featured Interviews, Interviews / Tim

In this special episode (it’s spesh ’cause it’s the first of many), I hook up with Andrew Griffiths (Australia’s #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat:

– Andrew suggests that someone has to be the most expensive, so why not make it you?
– Timbo is inspired by a bed store in New York that lets customers take a nap for free!
– Andrew identifies a new consumer trend called Newism (and Timbo questions it!).
– We both tackle a listener question about publicity from Sonya at Born Country Baby.
– Timbo talk about his experiences with Bullshit Bingo!

PLUS we seek your help to gives these episodes a name. So whack on your thinking cap and come on in …

#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo! Read More »

#97 A Little Business Achieving Seriously Big Things (In Just 3-Years).

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Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city’s biggest public space and were absolutely in love with what you did. Life would be pretty good, huh?

Well, that’s the story of this episode’s guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co.

In this interview Fab shares exactly how they went about achieving so much, so fast. Enjoy!

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#96 Flight Centre founder, Geoff Harris, openly shares his business insights.

5 Comments / Famous Founders, Featured Interviews, Interviews / Tim

Geoff Harris is one of the original founders (and still current owners) of Flight Centre … one of the world’s largest travel agents. Certainly Australia’s largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I’m releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O’Toole.

#96 Flight Centre founder, Geoff Harris, openly shares his business insights. Read More »

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

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It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!

A glorified business card is a great way to view having a book that helps market your business and win business.

Listen in as Andrew Griffiths, Australia’s #1 small business author explains why you should and how you can have a book to market your and grow your business.

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths. Read More »

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!

1 Comment / Featured Interviews, Interviews / Tim

This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin.

In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”

Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia’s biggest group buying site last year.

If the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.

#94 VinoMofo – An In Your Face Brand That’s Kicking A**! Read More »