Interviews Archives - Page 39 of 63 - Small Business Big Marketing

Karen Justice - Just For Pets - retail marketing

243 – A retail marketing case study in which David gives Goliath a real going over!

3 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.

243 – A retail marketing case study in which David gives Goliath a real going over! Read More »

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up

2 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.

Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up Read More »

Luke Goodwin Gripsox - marketing podcast

241 – This physio gets a grip by turning to socks. Yeah, socks!

Leave a Comment / Featured Interviews, Interviews / Tim

Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!

In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.

Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).

I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.

Let’s go!

241 – This physio gets a grip by turning to socks. Yeah, socks! Read More »

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent

4 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption.

Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive!

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent Read More »

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)

9 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel’s Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) Read More »

238 – How a little black dress lead this fellow to a very big idea.

3 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

238 – How a little black dress lead this fellow to a very big idea. Read More »

Jason Stephenson Relax Me Online - how to make money on youtube

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product

1 Comment / Featured Interviews, Interviews / Tim

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he’s making almost ten times as much giving away his meditations on YouTube!

Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube.

I also answer a listener question about DIY SEO, and announce that last week’s guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members.

Let’s do this!

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product Read More »

steve sims bluefish - referral marketing idea

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish

9 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You’d think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but!

Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time.

I also answer a listener question about generating back-links through guest blogging.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish Read More »

Alicia Shaffer Three Bird Nest - how to market your Etsy business

235 – How to be the #1 seller on Etsy amongst 1.5 million stores

10 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that’s no mean feat given there’s 1.5 million stores on Etsy! However, the success she’s currently enjoying with Three Bird Nest didn’t come easily – like all successful business owners she’s tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!

235 – How to be the #1 seller on Etsy amongst 1.5 million stores Read More »

234 – Olympian Steven Bradbury on never giving up

6 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business.

His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line.

Plus I take you behind-the-scenes of my most successful Facebook post ever. Let’s go!

234 – Olympian Steven Bradbury on never giving up Read More »