Interviews

This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! Under his leadership, SolveIT became the 3rd fasting-growing company in Australia with revenue growth of 678%.

Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he’s also a copywriter by trade and owns a copywriting agency in Perth, West Australia.

He’s an interesting fella with a great story to share about how he came to represent Australia in Sudoku PLUS he’s got some great insights in to the importance of copywriting for small business. Enjoy!

The Voice is currently Australia’s most popular TV show … and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year’s success (I also interviewed him during The Voice’s first season), what messages work best and how they’re using social media to seriously engage with their audience.

PLUS I share what’s going on inside the Small Business Big Marketing Forum – there’s plenty! PLUS I tackle a listener question about transcribing each episode, another one about the importance of having a sales funnel and one about how I choose guests for the show.

So much to cover, so little time. Enjoy! (Oh, and tell a friend ;0)

Content marketing is the new marketing black … I think most motivated small business owners are on to this important marketing fact by now. It’s possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they’re standing on and become the thought-leader in their industry.

Great content marketing starts with identifying your editorial mission. “My editorial what?!”, I hear you say.

Great question. That’s why this bonus episode is 100% dedicated to helping you uncover your editorial mission, in order to make your content marketing a breeze. Enjoy!

Ever wondered how to market a professional services business? I mean like really market one – in a clever, effective way that doesn’t cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent … then you’re going to love this interview with small business author Heather Smith – who has recently launched the wonderful book titled ‘Learn Small Business Start-Up in 7-Days’.

Covering all the start-up essentials from finances, through to cloud technology through to legal matters – there’s an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather’s book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing.

PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business’s marketing strategy PLUS I share what’s happening inside the Small Business Big Marketing Forum.

So much to cover, so little time!

It’s time for another round of Funny Business with Timbo and AG. This time:

– Timbo shares a recent happening with a Scoopon experience.
– We discuss those embarrassing moments when spell check lets you down.
– We share some ideas about how to maximise business from an existing client.
– AG suggests the comfort zone is a dangerous place to be for small business owners.

PLUS I’m just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three marketing lessons from the crazy city of Saigon!

Oh, and I also share what’s happening inside the Small Business Big Marketing Forum.