Are you spending money on AdWords and not seeing a return? Google AdWords can be a maze for the uninitiated. I’ve seen many small businesses waste a lot of time and money trying to drive leads and sales via AdWords, but if you follow some simple rules, it can be a highly targeted channel. Here […]
10 Google Adwords Money Saving Strategies for Small Business Read More »
Planning an above the line advertising campaign for your small business? Before you decide where you’re going to advertise, geographically speaking, take a look at your Website analytics first. With Google Analytics installed on your website you can run a Town/City visitor report (Visitors > Map Overlay) and discover where your visitors are located, finding the highest
Using Google Analytics to Plan Your Advertising Placement Read More »
An open letter to Australia Post Dear Australia Post, Firstly, let me just say, you guys are providing a great service that magically teleports my packages from one corner of this wide brown land to another in a timely and efficient manner. As at the time of this post, it’s the silly season and you’ve
Is Australia Post Suffering an Identity Crisis? Read More »
What…no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they’re our ideas…our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a
#38 Our 7 Top Marketing Initiatives Of 2010 Read More »
Building a database of email subscribers, or “building a list” as it’s know in the Internet marketing world, ain’t easy. There are a few key ingredient that go into building a list (all of which are covered in Module 2 of The SBBM Academy BTW 😉 . But here’s a tip that might help you
How to double your website’s email subscribers Read More »
I hope it’s better than this!
What message are you giving to your customers? Read More »
The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It’s time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers … a stay at
SBBM #37: How to self publish a book. Read More »
I have too many experiences where a business says they’ll do one thing…and then doesn’t. What’s that about?! If you’re going to make it e…..e….Easy, then do so….Don’t make it h…..h…..hard. I bought a washing machine from Clive Peters on Saturday! If you’re all about being on time then be on time. The handyman I
Do you do what you say you’ll do? Read More »
In this jam-packed episode you’ll discover how Google is knocking on Microsoft’s door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it’s revolutionizing the way us small business owners can access our email, calendar and all document types – spreadsheets, documents, slides, forms and drawings.
SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office. Read More »
I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to send a tweet to Telstra to see if they were listening … They were … Now, I could be cynical and say that receiving this
