Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions they pose about how you could be asking about your own business: Product is King. Q. How could you better treat your product or service? Interesting pricing […]
What marketing lessons can we learn from the theme parks? Read More »
The title of this episode may be slightly misleading … a more correct title would we HOW WE PODCAST! There’s sure to be a difference! We’d never profess to following world’s best practice when it comes to doing something, but what we do works for us so we thought we’d share it. In fact, in
#43 How To Podcast Read More »
The big news is that Timbo reveals to Lukeee (live on air) that he’s found another lover. What’s most surprising is Lukeee’s reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything
#42 How to build a profitable online business. Read More »
Every business has a weak link. The other day my dishwasher stopped working. I quickly got online and found the number to call for service. It was a great, simple to navigate website. I phoned and was immediately told I was the fourth caller in the cue. All good. Whilst on-hold, the recorded message told
Where’s your weakest link? Read More »
“I’ve spent a fortune on my website and I don’t even know if it’s getting me any business.” “I’m wanting to update my website and really want to get it right this time.” “I know my business needs a website, but don’t know where to start.” We hear this from our listeners and clients all the
Site Boost – Make Your Website Work Harder Read More »
Having just spent 8 days schlepping through Queensland’s theme parks, Timbo decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you’re lining up for a 70-minutes for a 22 second ride? (And yes, that’s Timbo circled on the left there!). Plus
#41 Marketing Lessons From Queensland’s Theme Parks. Read More »
“Was that the best ever podcast???” asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we’d both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you’ve not listened to episode 39 of Small Business Big Marketing then do so
Driving through a suburban shopping strip the other day I passed this Yogo studio sign, attached to the back of an old Posty bike. Local city councils require you to apply for a permit to place a sandwich board on a footpath. I’m guessing they wouldn’t allow this business to place a sandwich board on
Guerilla Sandwich Board Marketing Read More »
Got a website? Big deal! That’s just the start of the journey to getting found online. You know that, right? The good news is, that there’s a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That’s why we’ve invited back Pete Williams and Dave Jenyns
I love Haul’s gear. Haul make beautiful bags, iPad covers and Macbook cases predominantly out of recycled vinyl billboards. If you’ve been listening to the Podcast for a while, you may recall we interviewed Haul’s owner, Scott Kilmartin back in Episode 14. When I heard Haul had released messenger bags, I bought one almost immediately
Creating an emotional attachment with your brand Read More »
