Page 52 – Small Business Big Marketing

Phil Leahy How to start again after bankruptcy

287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy

1 Comment / Featured Interviews, Featured with Sidebar, Interviews / Tim

You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did?

Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action.

Yep, you guessed it … another massive episode of Australia’s best marketing podcast.

287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy Read More »

286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health

16 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks.

Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers.

Join me as she explains how.

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285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship

2 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Start-up Grrrl gambled 95% of it’s marketing budget on UFC’s underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week’s Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it’s done for her brand new business.

285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship Read More »

Tips for recording audio in the home-office

How to Improve Sound Quality when Recording Audio in Your Home Office

6 Comments / Blog / Luke Moulton

Creating awesome content for your audience is one of the best ways to build your client or customer list. Some people blog, some podcast and some create video. Now, most of us aren’t Walkly award winning journos nor have professional studios for recording video and audio, but we do want to create the best result

How to Improve Sound Quality when Recording Audio in Your Home Office Read More »

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire

19 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Foundr Magazine’s Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire Read More »

283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter.

8 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife – but I didn’t know that!

Jacklyn James is the inventor of the child-safe cutting knife … Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers’ markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.

Yep, it’s another big episode of Australia’s best marketing podcast.

So let’s get stuck … right in.

283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. Read More »

282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists.

13 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0)

When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store.

Yep, this episode of Australia’s best marketing podcast is busting at the seams – so let’s get stuck … right in!

282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. Read More »

281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some.

13 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!)

CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s.

Listen in to find out what he’s done and how it’s impacted his business.

281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. Read More »

Dean Salakas - The Party People - marketing success factors

280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors

13 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People … who sell a party supply every 9-seconds. [Insert party blower SFX ;-]

Today’s guest is Dean Salakas, owner of the third generation family business and Australia’s largest retailer of party supplies. In this fun and candid fireside chat, Dean shares:

– The pros & cons of running a family business
– What he learnt from being on Shark Tank
– His top 3 critical marketing success factors

Yep, another big episode of Australia’s best marketing podcast. Let’s go!

280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors Read More »

279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric

1 Comment / Featured Interviews, Featured with Sidebar, Interviews / Tim

Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one!

The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne’s pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand.

Let’s go!

279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric Read More »