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Everything you wanted to know about domain names (Part 1 of 3).

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Us small business owners have a lot of questions around domain names. Plus there’s loads of misinformation out there.

So, I thought I’d put stop to that once and for all – so what I did was put a note out via the Small Business Big Marketing’s Facebook and LinkedIn, to find out what the main questions were. The response was fantastic.

I then tapped the font of all domain name knowledge on the shoulder – my show’s sponsor in Netregistry – to shed some light on this important aspect of your online marketing.

Everything you wanted to know about domain names (Part 1 of 3). Read More »

Red Balloon

Red Balloon’s Naomi Simson talks happiness.

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Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women’s Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?!

PLUS in this episode of the Small Business Big Marketing show, I have a whinge about three things that annoy me with email etiquete, share the hot topics that are being talked about in the Small Business Big Marketing Forum and read some listener feedback (there’s plenty coming in, let me tall you!).

Enjoy!

Red Balloon’s Naomi Simson talks happiness. Read More »

How to enter a crowded market place.

How to enter a crowded market place.

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Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something.

He decided to start his own bottled water company (as if that market place wasn’t already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a profit.

This is another inspiring story of starting a business and doing the world of good. Not unlike my fireside chat with another social entrepreneur in Rebecca from Streat late last year.

PLUS in this episode of the Small Business Big Marketing show I help listener Christian promote his local bookkeeping business having been made redundant from his full-time job PLUS I share what’s happening inside the Small Business Big Marketing Forum.

How to enter a crowded market place. Read More »

how to market a professional services business

How to market a professional services business with Heather Smith.

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Ever wondered how to market a professional services business? I mean like really market one – in a clever, effective way that doesn’t cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent … then you’re going to love this interview with small business author Heather Smith – who has recently launched the wonderful book titled ‘Learn Small Business Start-Up in 7-Days’.

Covering all the start-up essentials from finances, through to cloud technology through to legal matters – there’s an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather’s book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing.

PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business’s marketing strategy PLUS I share what’s happening inside the Small Business Big Marketing Forum.

So much to cover, so little time!

How to market a professional services business with Heather Smith. Read More »

marketing speaker

Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam.

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It’s time for another round of Funny Business with Timbo and AG. This time:

– Timbo shares a recent happening with a Scoopon experience.
– We discuss those embarrassing moments when spell check lets you down.
– We share some ideas about how to maximise business from an existing client.
– AG suggests the comfort zone is a dangerous place to be for small business owners.

PLUS I’m just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three marketing lessons from the crazy city of Saigon!

Oh, and I also share what’s happening inside the Small Business Big Marketing Forum.

Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam. Read More »

supercars

V8 Supercars’ CEO explains how important knowing your tribe is.

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David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand – which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big marketing.

We can learn a lot from David, as whilst he may be the head honcho of the organisation, he makes it his business to get to know the fans – and boy are they passionate! H is often seen walking the track, shaking hands, asking what he and his team could be doing better. Never to shy of asking the hard questions, he is well underway in nurturing a strong event driven brand in the Australia (world) motor sport industry.

Plus I share a very interesting experience I had this week in which I had to talk about myself for one whole hour … and explain why you should try it!

V8 Supercars’ CEO explains how important knowing your tribe is. Read More »

How to market an online store

Stop waiting for your website to be perfect and get on with it!

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This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother’s parent’s deck! That was 15 years ago … and now it’s cleaning up (excuse the bath jokes, they’re unavoidable!) and is ranked in the top 500 online businesses in America.

The really interesting part of this story is this online store hasn’t had a decent make-over in well over seven years – yet it’s still raking in twenty five big ones a year in revenue. Now that’s exciting – as I far too often hear small business owners hide behind the excuse of “I’m just waiting for my website to be updated before I get on with the rest of my marketing.”

PLUS I share some marketing insights from my recent family holiday in Sydney, and cover off some marketing topics currently being discussed in the Small Business Big Marketing Forum (which you really should be a Member of at only $49 / month!

Listen up …

Stop waiting for your website to be perfect and get on with it! Read More »