Dear listener … How the hell are you? No seriously, how are you? I sincerely want to know. You see, I’m of the opinion that we’re all answering this frequently asked question way too off-handedly with the casual throw-away line “Yeah, good thanks.” When, in actual fact, everything may not be that way. (Leave your response […]
A letter to my listeners #2 … Read More »
It’s time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call ‘Funny Business’ – an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds … and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0)
Dear listener … I LOVE YOU. Nah, scrap that … that would be an awkward way to start an update. That said, I actually do really like you … but in a podcast-host / listener kind of way. Anyway, enough romance. This is business. Small business. Small business BIG marketing, in fact. And it’s time
A letter to my listeners … Read More »
Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer – who’s created a fantastic training system called iPhoneVideoHero that shows you
#105 Create engaging marketing videos with your iPhone. Read More »
Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It’s roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel’s Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!).
This was such a great interview on so many levels – Tommy is a guy who’s been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time – and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride … and recently sold a sandwich to The Fonz. It doesn’t get any better than that!
#104 Success secrets from ‘The Best Sandwich in America’ creator. Read More »
In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat – a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat’s tagline suggests – Streat stops homelessness the delicious way.
Whether you’re looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you’re going to love hearing what Rebecca has to share.
This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up!
#103 How to make money and do a world of good. Read More »
In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we:
– Share a Modern Family moment we both had in an upmarket pet shop recently.
– Cogitate over a first world marketing problem Timbo had in a 5-star hotel.
– Discuss the importance of backing yourself.
– Pose the question Is it enough to meet your customers’ expectations?
– And share some of our biggest business mistakes.
PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation … and discover how my Online Marketing Communications Masterclass also helped him overcome it.
#102 – It’s time for Funny Business with Timbo & Andrew Griffiths. Read More »
I was recently asked three very common questions in regards to small business marketing – 1. What are the biggest challenges? 2. What are the biggest opportunities? 3. What are some ways of addressing both? Read on for my musings …
Small Business Marketing – Opportunities & Challenges. Read More »
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work.
The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012).
This is a great story about one guy’s decision to follow his passion. And it’s paid off big time.
PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget.
#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! Read More »
James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!
Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well!
What few people know is that James made this digital transition on a budget of just $900.
Listen up and discover how he did it …
#100 Anthill’s James Tuckerman – How he conquered the web (on $900!). Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
