Timbo – Thanks for all your great content. LOVE listening to the show. Sponging it up!, and have done since about 8 mths ago. I’m a Melbournian living in the USA for the past 10 yrs (with my darling American bride, in Maine which is far northeast where it snows like a bastard.) Now running […]
It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!
A glorified business card is a great way to view having a book that helps market your business and win business.
Listen in as Andrew Griffiths, Australia’s #1 small business author explains why you should and how you can have a book to market your and grow your business.
#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths. Read More »
Joe Winston, a long time listener of my podcast, shares what stopped him from creating killer content until just recently. Here’s what he sent me: Hey Timbo! I’ve just been catching up on the podcasts as I’ve been overseas and I’ve loved them. Firstly, the Andrew Griffiths interview was awesome, he clearly LOVES small business
What’s stopping you from creating killer content? Read More »
This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin.
In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”
Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia’s biggest group buying site last year.
If the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.
#94 VinoMofo – An In Your Face Brand That’s Kicking A**! Read More »
Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect – Australia’s largest and most successful online insurance comparison portal … turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he’s named moneytribe. Listen in as David shares his insights in to: How he went from being
#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine. Read More »
Bryan Singer co-founded Rip Curl in the 1960s and today it’s one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.
Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds …
“We were just looking for a quid to fund our next surfing holiday.”
#92 Rip Curl founder, Bryan Singer on how to build a global surf brand. Read More »
Tom O’Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia’s most motivational speakers. Not bad for a bloke who grew up in extreme poverty.
#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. Read More »
Andrew Griffiths is Australia’s #1 small business author, with 11 books published in over 50 countries. Yes, he’s prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He’s also an all round good guy.
My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms – not just a book. So that’s what this interview is all about.
This is right up there with one of my favourite interviews. I hope you agree.
#90 How To Create Killer Content With Small Business Author, Andrew Griffiths. Read More »
So you’ve taken on board the fact that innovation is a skill that can be learned. You’re scouting around for diverse ideas from as many sections of the community as possible, and you’ve come up with your own killer questions to help draw those creative ideas.
When Killer Questions Scrape the Bottom of the Barrel Read More »
There can’t be a person in the modern business world that’s not sat in on a brainstorming session. You know, where a bunch of you sit in a room, someone grabs the marker pen and writes everyone’s ideas on a flip chart, along with some funky looking arrows.
Brainstorming Doesn’t Work – Killer Questions Do Read More »
