Branding

Leigh Edward Ferndale Foods

How (& why) to target small compounding growth initiatives not short-term sales with Ferndale’s Leigh Edward | 646

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success!

How (& why) to target small compounding growth initiatives not short-term sales with Ferndale’s Leigh Edward | 646 Read More »

Viral TikTok farmer Jake Wolki

Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623

Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience! It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623 Read More »

Pam Jabbour Cold Calling Expert

100 cold calls a day for a year created this $15 million dollar business | #608

Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

100 cold calls a day for a year created this $15 million dollar business | #608 Read More »

AManda Walker Lord of the Fries

Lord of the Fries is a fast food business built deliciously slowly | #594

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her beautifully slow business journey along with why and how to slowly build a business you’ll love.

Lord of the Fries is a fast food business built deliciously slowly | #594 Read More »

Declan Lee interview on Small Business Big Marketing Podcast

[Update] Gelato Messina’s Declan Lee on creating Australia’s best gelato experience | #593

I love Gelato Messina. I love their products. The restraint shown when it comes to their branding. Their unapologetic, and quite noisy customer experience. Their alternative approach to running a business. And so much more. And between you and I, I’m pretty sure their Hokey Pokey flavour is made in Heaven! It’s a deliciously creamy episode 593 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Update] Gelato Messina’s Declan Lee on creating Australia’s best gelato experience | #593 Read More »

Tom Griffith of Emma & Tom's Juices

Emma & Tom’s co-founder Tom Griffith on how to build a global brand people love | #591

From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Emma & Tom’s co-founder Tom Griffith on how to build a global brand people love | #591 Read More »

Simon Rowe Sleepbus

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551

Sleepbus founder Simon Rowe’s mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you’d like to share with business owners globally? Maybe you want to give Timbo some feedback … leave a message on the Hotline on +61480015150

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551 Read More »

Huxtaburger Marketing Podcast

356 – Huxtaburger’s Daniel Wilson on how sharing your knowledge can build you a tribe.

Daniel Wilson is the founder of Huxtaburger. The brand is simple and beautiful and the burgers are amazing. What’s even better is Daniel’s written a book to that tells you exactly how to replicate it at how … and guess what? Business has never been better!

356 – Huxtaburger’s Daniel Wilson on how sharing your knowledge can build you a tribe. Read More »