Why is creativity so important in business? When you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a highly creative episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.
Listen is as these two young Australians of the year inspire us with their story and their mission. Their social enterprise Orange Sky Laundry is a world first and provides not only a mobile laundry service for free to the homeless, they also provide a catalyst for conversation. Get ready to be inspired.
Have you ever wanted more time? Have you ever wanted to get more done in your business? Do you ever feel like you just need an extra set of hands but can’t justify the cost? Check out these stories from real small business owners who have joined me for the second ‘Freedom Through Outsourcing Tour’ to the Philippines.
You’ve heard the saying – ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn’t always the case.
Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he’s a long time listener of Australia’s number 1 small business marketing show and a forum member… coincidence?