Pogo Physiotherapy’s Brad Beer is quickly becoming known for their new and different approach to pricing and delivery. Focusing on the customer and committed to getting a result… What a novel concept!
Do you think old school, traditional marketing tactics are dead? Think again. Carmen Sognonvi of Urban Martial Arts in Brooklyn talks us through how she uses targeted off line strategies to grow her business.
Today’s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he’s also been implementing the ideas that caught his attention. The result? He’s built a business he loves, going from 156 clients a year to over 3,000. He’s made marketing a hobby.
Scott Kilmartin loves ice-cream. In fact, he’s on a mission to build Australia’s (maybe the world’s) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she’s Scott’s next big business idea.
You can’t expect people to buy from you until they’ve had their Ah-ha! moment, when the penny finally drops for them around how you can help them.
Learn how Stephen Byron’s relentless focus on customer service helped to turn Canberra Airport from a sheep paddock into a $2 billion hub of industry.
Tom O’Toole – founder of the Beechworth Bakery reveals how he built a multi-million dollar iconic Australian business; and reminds us about the importance of good old fashioned customer service.
If you’re keen to learn how to remove yourself from your business and make more money in the process, then you’re going to love this chat with podiatrist, Daniel Gibbs. He even had to cancel a Tuesday morning golf game to do the interview!
Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.
Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles.
Yep, we get a bit woo-woo in today’s episode.
When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”
Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to – if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.
Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.
Let’s do this!
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
