Gone are the days of purely textual stimulation and information. In 2016, thanks to social media and smartphones, words alone are not sufficient. The modern person requires both visual and written incentive to be properly engaged and entertained. As well as this, content with visuals also has a greater lifespan online.1 comment
There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it worth knowing these factors, as right now your website is a needle lost in the world’s biggest haystack (ie. the Internet).3 comments
As many of you may know, I’m a big supporter of Australian businesses outsourcing what they can to The Philippines. And of recent times (the last three weeks), I’ve been promoting this particularly heavily.
As a result of sticking my neck out, I’ve received some hate mail. Well, let’s call it pissed-off mail – hate’s a big word as I often tell my kids. Whatever, not everyone’s happy …8 comments
In recent years, a revolution has swept over the publishing industry. Thanks to the widespread availability of devices such as the Kindle and the iPad, ebooks have become popular. AndNo comments
If you own a small business, you need a website. Period. Online search on mobile and desktop is a growing, and often preferred method of finding, comparing and shopping, and if you want to keep up with the Jones’s you need to offer that option to your customers. So where do you start? Typically business owners without experience in web design hire a professional. But web designers are just that – designers. They are not sales and marketing experts, nor are they experts on your business. That’s where you come in. This infographic provides a comprehensive list of 50 must-haves (and have-nots) for your business’s website.7 comments
Creating awesome content for your audience is one of the best ways to build your client or customer list. Some people blog, some podcast and some create video. Now, most6 comments
Recently I interviewed Paul Nieuwenhuys of eBay success story Hooked Online and Sinker, who founded and runs the most successful fishing tackle store on eBay Australia. In the lead up to the interview I asked Paul for a short bio on himself that I could incorporate in to my introduction.
Well, I quickly learnt that Paul doesn’t do things by half. His zealousness for what he does is infectious. Here’s exactly what he sent me. It not only tells a great story of the birth of a business, but it’s full of marketing and business lessons along the way …1 comment
Thinking of running some Facebook Ads campaigns to generate more bookings for your restaurant? This post will walk you through some campaign ideas I ran recently for a local restaurant.No comments
I’ve always said, big brands, pay big agencies, big money for big ideas.
And sometimes this results in some fun advertising.
Other times, advertising can be a complete shambles.2 comments