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How to generate word-of-mouth. Read More

How to generate word-of-mouth.

In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered  “word-of-mouth marketing, of

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11 considerations when naming a business. Read More

11 considerations when naming a business.

Recently, I received a question from a listener who was having trouble naming her business. In her own words, she said “I’ve gone in to the territory of over-thinking land.” I answered the question

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Sir Richard Branson On Being An Entrepreneur. Read More

Sir Richard Branson On Being An Entrepreneur.

I’ve nothing to add. Just grab a cuppa and watch this 40 minute chat with the Boss.

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How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic. Read More

How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic.

Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate’s Studio – Breathe Wellbeing – and a long-time listener of the show, has

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Top 10 Signage Tips For Small Business. Read More

Top 10 Signage Tips For Small Business.

** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business

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Here’s what happens when a listener listens … Read More

Here’s what happens when a listener listens …

In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income.

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What is small business marketing? Read More

What is small business marketing?

A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1.

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How Building a Brand Makes it Difficult for Others to Compete with You Online Read More

How Building a Brand Makes it Difficult for Others to Compete with You Online

Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time

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5 Reasons to Use WordPress for Your Small Business Website Read More

5 Reasons to Use WordPress for Your Small Business Website

We’re big fans of using WordPress as a platform for building small business websites. In fact both Timbo and I both use WordPress for almost every website we build. And

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Listener Profile: Kelly Exeter from Swish Design Read More

Listener Profile: Kelly Exeter from Swish Design

This is the first post in an irregular series of Small Business Big Marketing podcast listener profiles. We asked Kelly Exeter from Swish Design in Perth, a couple of poignant questions

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